Hello everyone and Happy New Year!
Wow what a year 2013 has been. I don't know about anyone else, but I'm glad to see in the New Year and am really excited for what 2014 has in store.
Looking back over 2013, it was a cross roads year for me and Laura Felicity as a business. I have three main points in the year where major decisions were made to steer the company to what I want it to be-and this year the growth continues.
At the beginning of 2013 Laura Felicity saw in the year with Home London Trade Show, which was a great start to the year for meeting new contacts and making connections.
One main venture that came from the show was working with a company called S-Blinds, a UK based company that produce made to measure blinds. Laura Felicity has collaborated with them for their exclusive 'B-Inspired' Collection along with five other designers, and are available to purchase now.
Still in it's early stages of marketing and sales, the window blinds are an area I will be promoting and exhibiting throughout 2014.
In Spring 2013, Laura Felicity started to design two new patterns to add to the collection, that were to be printed onto wallpaper for preview at my next Trade Show in September.
Meet Geo and Nest Egg, my first digital print design collection - set to be released later in January 2014.
Geo; mint, coral, navy
Geo; mustard, grey, pink
Nest Egg
In September 2013, Laura Felicity saw in the second Trade Show of the year, Tent London. Here I got to preview and test the water with a couple of products I developed through the Spring/Summer of 2013, to see reactions for the next product development I want to make in 2014.
...this included the two new wallpaper designs, and potential screen printed fabric by the meter.
Tent London turned out to be one of the best trade shows for me to date and was extremely beneficial for the business. I was able to meet some interesting contacts and connections that will play a significant role into the development of Laura Felicity over what I deem to be the most important year for me. 2014!
As if product development and shows weren't enough for me, I also took on a few private commissions for wedding stationery throughout last year, consisting of favour bags, place cards, table plans and table numbers.
All stationery was handmade with screen printing, lino printing and hand cutting elements, bringing something unique to the celebratory tables.
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As well as wedding stationery, I set up commercial lino and screen printing workshops based in Central London with Lucie Pritchard (a fellow screen printing friend), and North London/Hertfordshire areas (my local area).
During the sessions we/I taught workshoppers basic lino and screen print techniques, including creating your own rubber stamp and stencils, plus simple printing techniques to create final outcomes of print onto paper stationery, tote bags and tea towels.
The workshops really were good fun, and an area I will keep running throughout 2014, with private party print workshops to be introduced.
Want further info on my Private Workshop Parties? Get in touch!
So, as you can see 2013 has been a development year for Laura Felicity, and in 2014 it's yet to get stronger with some interesting journeys I will surely be taking along the way!
I wish all of you a very successful and happy 2014!
Best Wishes,
Laura Felicity
